ABOUT

Founded in Stockholm in 2010, New Black is a contemporary Swedish clothing brand rooted in streetwear culture and refined with Scandinavian minimalism. Born from the intersection of fashion, music, and sport, New Black reflects the spirit of global street culture through clean design, premium quality, and strong cultural narratives.

With a focus on timeless silhouettes and attention to detail, New Black creates versatile collections that blur the lines between casual and elevated wear. Each piece is designed to be worn effortlessly.

Collaboration is at the heart of New Black. The brand has worked with artists, athletes, and creatives to produce limited collections that speak to community and cultural relevance. By staying true to its roots while constantly evolving, New Black continues to shape a distinct voice in modern fashion.

In late 2024, New Black began an exciting new chapter with a change in ownership. The new team brings fresh energy and new eyes to the brand, while staying committed to preserving the essence, style, and cultural feel that have defined New Black since day one. It’s the same brand you know, now with a renewed vision for the future.

This is more than clothing, this is culture, redefined.

Do you have a question? Please contact us at info@newblack.se